Why Intent Data Is Crucial for ABM Campaigns in Healthcare and Life...

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2025-05-20 12:52:43 -

Why Intent Data Is Crucial for ABM Campaigns in Healthcare and Life Sciences?

Introduction: The Shift Toward Precision in B2B Healthcare Marketing In today’s increasingly complex B2B landscape, traditional marketing methods fall short—especially in regulated, nuanced sectors like healthcare and life sciences. Marketing to these industries means navigating long sales cycles, strict compliance protocols, and multi-stakeholder decision-making. This is where...

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