Precision Targeting: Implementing ABM in the Tech Sector

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2025-05-19 12:33:14 -

Introduction: Why Precision Matters in Tech Marketing In the highly competitive tech sector, traditional B2B marketing tactics often fall short. Decision-makers are bombarded with generic pitches that lack relevance and personalization. In such a saturated environment, Account-Based Marketing (ABM) emerges as a highly effective strategy by aligning marketing and sales efforts to focus on...

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