In-App Purchase Market Growth Potential: Unlocking Opportunities for Innovation
The global in-app purchase market continues to expand at an unprecedented rate, fueled by increased smartphone penetration, evolving monetization strategies, and the growing popularity of mobile gaming and streaming platforms. Valued at USD 165.90 billion in 2023, the market is projected to grow at a CAGR of 12.5% through 2030, reaching over USD 426 billion. As consumers worldwide...
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