Instagram User Demographics Report 2026: Global View : Instagram’s global demographics in 2026 show a platform shaped by youthful adoption, regional diversity, and balanced gender representation. Understanding who uses Instagram worldwide provides valuable insight into how the platform continues to influence digital culture and marketing strategies. Get full Instagram user reports and market insights on our site https://market.biz/instagram-users-statistics/ . Instagram remains a youth-driven platform. Users aged 18–24 account for 31.3% of the global audience, while 31.0% fall within the 25–34 age range. Combined, these segments make up 62.3% of Instagram’s total user base, confirming the platform’s strong appeal among Gen Z and Millennials. Older age groups represent smaller but notable shares. While users aged 35–44 contribute meaningful participation, engagement declines steadily among older demographics, reflecting Instagram’s continued emphasis on visual, fast-paced content.

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