There is perhaps no consumer demographic more discerning, more research-driven, and less forgiving than a new parent. In the United States, the nursery has evolved from a room of soft fabrics and wooden furniture into a sophisticated hub of technology. Today’s parents rely on data and connectivity to navigate the anxieties of early parenthood. From smart socks that track heart rates to...
Look around you. From the smart speaker on your counter and the wearable on your wrist to the drone in the sky, we are living in a world built on intelligent devices. The market for consumer electronics is exploding, driven by an insatiable appetite for the next big innovation. For the brands and visionaries behind these products, the initial idea is the easy part. The most difficult,...
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