Beyond Price: How Digital Expectations Are Reshaping Commercial Lines Insurance Retention
For decades, commercial insurance operated in a relationship-first world. Buyers stayed loyal to the same broker for years, renewals followed predictable cycles, and service expectations were shaped by phone calls, paperwork, and patience. Price mattered, but trust and habit often mattered more.
That dynamic is rapidly changing. Nearly three out of every ten U.S. business owners are now under...
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