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Top Marketing Channels Driving IT Services Growth in 2025 In 2025, IT services firms are shifting their marketing strategies toward channels with measurable ROI and stronger trust signals. This report covers what’s working (like content/SEO, LinkedIn outreach, referrals) and what’s declining (general social media, mass events, over-relying on referral sites). If you work in IT or B2B, this is a must-read to plan smarter spend and stay ahead of emerging trends.

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What Is RCS Messaging Service in Chennai? Compared to how businesses and customers interacted just a few years ago, customer communication has advanced significantly today, such that communication is beyond simple messaging over the phone. As businesses are always looking for more ways to connect with customers, they use more engaging and interactive methods through their existing communication channels. It is because of these reasons that RCS Messaging Service is available. For businesses in Chennai, RCS (Rich Communication Services) changes how brands communicate with their audience. With RCS, customers are able to have application-like experiences right within their default messaging inbox. What Is RCS Messaging? RCS (Rich Communication Services) is an advanced form of SMS that allows businesses to send an interactive and media-rich message to customers. RCS is similar to SMS but different in that SMS only allows messages in plain 'text' format. RCS enables brands to send the following: Branding with verified profiles, logos, names, and colours. Images, GIFs, and video. Actions that customers can take, such as "Shop Now", "Book Appointment", or "Track Order". Carousels consisting of multiple products or services. This will allow you to deliver communication with customers and prospects in a way that is authentic and highly interactive, along with rich visuals, without forcing customers to download a separate application. What makes RCS Messaging a useful tool for businesses in Chennai Chennai is a business hub that draws companies from a myriad of industries. You have fast-growing retail businesses, healthcare, educational institutions, restaurants, and IT services. RCS messaging offers a unique opportunity for companies in Chennai to communicate with customers and cultivate lasting customer relationships. 1. Better Engagement The best part about RCS, in addition to multimedia and rich content we have mentioned earlier, was the instant engagement options that come with it. Quick reply buttons and clickable buttons engage customers immediately, allowing them to take action right away. Driving customers' execution or conversion rates surpasses SMS, hands down, since action brainstorming is instantly done. 2. Trust and Credibility as a Brand RCS Messages are sent with verified senders, which helps to erase concerns of spam and builds confidence with today’s surfacing digital consumers in Chennai. 3. A More Fluid Customer Journey When you engage via RCS Message, a customer can fully complete their journey within the app—from product discovery to a final purchase—instead of being forced into an external link outside of that environment - losing trust from the customers. 4. Interact via Local Language For businesses in Chennai using RCS Messaging, the option to use RCS in languages such as Tamil & English allows you to reach a wider audience while remaining culturally relevant. 5. Real-Time Permission-Based Analytics With RCS Message, you can see every living second the data and analytics flow in. We can find out things like Message delivered, read receipts, and customer interactions—helping optimize your campaign and user experience. E-commerce & Delivery Services - Support with live-order tracking, confirmations, and support via interactive chat. Setting Up RCS Messaging in Chennai with RCS Brand Rise Attempting to get started with RCS may sound complicated, but with a quality partner, businesses can launch campaigns without difficulties. RCS Brand Rise can assist businesses in Chennai to use RCS messaging through; Verified Business Profile Setup - Brand Name, Logo, Trust Badge. Customised Message Templates - Interactive designs unique to your business goals. Audience Targeting - Segment customers by location, language, and behaviours. Campaign Launch & Testing - Run test campaigns before rolling out fully across the City. Best Practices for Chennai Businesses Utilizing RCS Clarity and call-to-action are key in your messages. Use lightweight and mobile data-friendly image files. Personalize your campaigns in Tamil and English for maximum reach. Learn customer behaviours and privacy—avoid sending them messages at all hours of the night. Always create a fallback SMS for customers who don’t have RCS. Final Thoughts RCS messaging from SMS is more than an update—it is the future of customer conversations. For businesses in Chennai, RCS opens new pathways to engaging interactive, high-trust, and high-performance customer conversations. Brands with RCS Brand Rise can simply adapt this business technology, break through engagement, and drive conversions for their organisations to finesse a competitive marketplace. If you are a business in Chennai and want to revolutionise the customers and customer conversations you have, now is the time to launch RCS Messaging Services with RCS Brand Rise. Visit Here : https://rcsbrandrise.com/rcs-messaging-services-in-chennai

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