IMARC Group has recently released a new research study titled “South Korea Athleisure Market Report by Type (Mass Athleisure, Premium Athleisure), Product (Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies, Shirts, Leggings, Shorts, and Others), Distribution Channel (Online, Offline), End User (Men, Women, Children), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Athleisure Market Overview

The South Korea Athleisure Market size reached USD 7,671.0 Million in 2024. The market is projected to grow steadily, reaching USD 12,970.5 Million by 2033, with an expected CAGR of 6.01% during the forecast period 2025-2033. Key growth drivers include the rising health and wellness trend, influence of K-pop and Korean celebrities, technological advancements in textile manufacturing, and wider acceptance of casual workplace dress codes.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Athleisure Market Key Takeaways

• Current Market Size: USD 7,671.0 Million in 2024
• CAGR: 6.01% during 2025-2033
• Forecast Period: 2025-2033
• The increasing health and wellness trend among South Koreans is driving more engagement in fitness activities.
• Rising influence of K-pop culture and Korean celebrities is propelling market growth.
• Technological advances in textile manufacturing have improved fabric quality, comfort, and durability.
• Growth of social media marketing increases consumer engagement for athleisure as a lifestyle.
• Increasing acceptance of casual dress codes in workplaces is encouraging athleisure adoption.
• Expansion of e-commerce platforms widens market accessibility.

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Market Growth Factors

The increasing health and wellness trend among South Koreans is a significant driver for the market growth. More individuals are engaging in fitness activities, which boosts demand for athleisure apparel. This movement aligns with a growing consciousness about health, fitness, and active lifestyles, fueling market expansion during the forecast period.

Additionally, the influence of K-pop culture and Korean celebrities who promote fashion-forward and health-conscious lifestyles has a substantial impact on consumer preferences. Their endorsements and visible use of athleisure wear have propelled its popularity and expanded its market reach across diverse demographics.

Technological advancements in textile manufacturing have led to the development of high-quality, durable, and comfortable fabrics. These innovations improve moisture-wicking, stretchability, breathability, and durability of athleisure garments, enhancing their appeal. The improved fabrics contribute to versatility and comfort, supporting athletes and consumers looking for multifunctional apparel.

Social media marketing plays a pivotal role by promoting athleisure as a lifestyle, not just apparel. Increased consumer engagement and awareness through social platforms enhance market penetration. Simultaneously, the growing acceptance of casual dress codes in workplaces endorses athleisure wear, encouraging wider adoption beyond fitness activities.

The surge in e-commerce and online shopping platforms makes athleisure more accessible to a broader audience. This ease of access positively influences market growth by enabling convenient purchasing options and expanding consumer choices. Moreover, escalating collaborations between fashion brands and athletes have resulted in trendy and innovative athleisure collections, which appeal to urban populations and fast-paced lifestyles.

The rising participation of women in sports and fitness activities significantly contributes to the demand for women's athleisure wear. The pursuit of sustainable and eco-friendly fashion options further strengthens the market, with an emphasis on recycled and organic materials. The expanding middle class with increased disposable income, coupled with government policies promoting sports and recreational activities, also bolster market growth.

Market Segmentation

• Type Insights:
• Mass Athleisure: Includes budget-friendly athleisure wear widely accessible to the general population.
• Premium Athleisure: Represents high-end, branded athleisure apparel targeted at more affluent consumers.
• Product Insights:
• Yoga Apparels (Tops, Pants, Unitards, Capris, Others): Specialized clothing designed for yoga activities.
• Hoodies: Comfortable, casual outerwear with a hood, popular in athleisure fashion.
• Shirts: Athleisure styled shirts suited for both fitness and casual wear.
• Leggings: Tight-fitting stretch pants commonly used for fitness and daily wear.
• Shorts: Shortened pants suitable for workouts and leisure.
• Others: Additional athleisure products not specifically categorized.
• Distribution Channel Insights:
• Online: E-commerce and digital platforms selling athleisure products.
• Offline: Physical stores and retail outlets offering athleisure wear.
• End User Insights:
• Men: Male consumers of athleisure apparel.
• Women: Female consumers contributing significantly to market demand.
• Children: Youth segment for athleisure products.

Regional Insights

The market covers the Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and other regions. Notably, the Seoul Capital Area is the dominant region, benefiting from the dense urban population and fashion-forward consumers driving athleisure demand. Specific statistics for regional market shares or CAGR are not provided in the source.

South Korea's urbanization and fast-paced lifestyles, particularly in Seoul, fuel the need for versatile and comfortable athleisure wear. The regional segmentation helps highlight localized consumer preferences and sales channels.

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