Saudi Arabia Perfume Market Overview

Market Size in 2024: USD 1.9 Billion

Market Size in 2033: USD 2.7 Billion

Market Growth Rate 2025-2033: 3.9%

According to IMARC Group's latest research publication, "Saudi Arabia Perfume Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia perfume market size was valued at USD 1.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.7 Billion by 2033, exhibiting a CAGR of 3.9% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Perfume Market

• AI enhances fragrance formulation in Saudi Arabia, analyzing consumer preferences and traditional oud profiles to create personalized scent combinations that resonate with cultural heritage and modern tastes.
• Government-backed retail modernization initiatives employ AI-powered recommendation systems in perfume outlets, matching customers with ideal fragrances based on personality profiles and previous purchase patterns across premium and mass segments.
• AI-driven supply chain optimization streamlines inventory management for Arabic perfume retailers, predicting demand fluctuations during Ramadan, Hajj seasons, and festive occasions to ensure product availability across the Kingdom.
• Saudi perfume manufacturers utilize AI to authenticate natural ingredients like oud and amber, detecting counterfeit products and maintaining quality standards in traditional attar production processes.
• AI predictive analytics in e-commerce platforms minimize return rates, analyzing scent descriptions and customer reviews to improve online fragrance discovery and boost conversion rates for unisex and premium Arabic perfumes.

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How Vision 2030 is Transforming Saudi Arabia Perfume Industry

Saudi Arabia’s Vision 2030 is transforming the perfume industry by elevating traditional oud-based fragrances into major cultural exports that support economic diversification and promote Saudi heritage globally. The initiative accelerates retail modernization and digital commerce, enabling nationwide access to premium Arabic and international perfumes. Tourism growth—through Hajj, Umrah, and mega-projects like NEOM and The Red Sea Project—drives strong demand for perfumes as luxury souvenirs and signature hospitality experiences. Vision 2030 also empowers local perfumers through SME support, funding, and export programs, helping them scale production, innovate modern attars, and preserve traditional craftsmanship. With government–industry partnerships and cultural initiatives celebrating artisanal skills, the Kingdom is developing a globally competitive perfume sector that creates jobs, boosts non-oil exports, and strengthens Saudi Arabia’s reputation for luxurious, high-quality, heritage-rich fragrances.

Saudi Arabia Perfume Market Trends & Drivers:

Saudi Arabia's perfume market is experiencing robust growth, driven by the Kingdom's deep-rooted cultural traditions where fragrances represent hospitality, personal cleanliness, social decorum, and religious devotion, making perfume an essential rather than discretionary purchase across all demographic segments. The market is propelled by rising disposable incomes and a growing affluent middle class, particularly among younger consumers under thirty who demonstrate increasing sophistication in fragrance selection, layering multiple scents to create personalized signatures, and embracing both traditional Arabic compositions featuring oud, musk, amber, and rose alongside contemporary Western fragrances and innovative unisex blends that reflect evolving lifestyle preferences and global beauty trends influenced by social media platforms like Instagram and TikTok.

The rapid expansion of organized retail infrastructure including modern shopping malls, concept stores, and experiential boutiques across major cities, combined with the transformation of e-commerce capabilities that enable convenient browsing, product comparison, customer reviews, and home delivery services, is dramatically improving accessibility to diverse perfume offerings spanning premium luxury brands, mass-market products, and exclusive artisanal attars. The market benefits from Saudi Arabia's position as a major pilgrimage destination, with millions of visitors purchasing traditional Arabic perfumes as meaningful souvenirs, while government initiatives supporting retail sector development, digital infrastructure investment, and cultural heritage promotion through exhibitions like the "Perfumes of the East" showcase at the National Museum strengthen the industry's growth trajectory. The increasing consumer awareness regarding natural ingredients, sustainable production methods, and authentic oud sourcing, combined with preferences for long-lasting, high-concentration formulations like Eau de Parfum that perform well in the Kingdom's hot climate and maintain scent integrity throughout the day, drives sustained demand for premium products across residential, hospitality, and corporate gifting applications throughout the Northern and Central, Western, Eastern, and Southern regions.

IMARCs report provides a deep dive into the market analysis, outlining the current trends, underlying Saudi Arabia perfume market demand, and growth trajectories.

Saudi Arabia Perfume Market Industry Segmentation:

The report has segmented the market into the following categories:

Price Insights:

• Premium Products
• Mass Products

Gender Insights:

• Male
• Female
• Unisex

Product Insights:

• Arabic
• French
• Others

Competitive Landscape:

• Abdul Samad Al Qurashi
• Ahmed Al Maghribi Perfumes
• Ajmal Perfumes
• Arabian Oud
• Rasasi Perfume Industry LLC
• Rashat
• Swiss Arabian Perfumes Group

Recent News and Developments in Saudi Arabia Perfume Market

• January 2025: Market research firms reported the Saudi Arabia perfume market demonstrating sustained growth momentum, with analysts projecting significant expansion through the forecast period driven by strong cultural affinity for fragrances, rising consumer purchasing power, and digital retail transformation reshaping how Saudi consumers discover and purchase perfumes across traditional and contemporary categories.
• May 2025: The National Museum in Riyadh hosted the "Perfumes of the East" exhibition in partnership with the Institut du Monde Arabe, showcasing the rich heritage of the Arab world's historical and contemporary relationship with perfumery through archaeological artifacts and modern artworks, reinforcing Saudi Arabia's position as a cultural center for fragrance appreciation and traditional perfume craftsmanship.
• September 2025: Industry observers noted Al-Majed for Oud's continued market leadership and expansion strategies throughout the Kingdom, with the company maintaining extensive retail presence across Saudi Arabia and the broader GCC region, demonstrating the sustained consumer demand for authentic Arabic oud-based fragrances and traditional perfumery expertise.

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