The global automotive film market size was valued at USD 12.01 billion in 2024 and is projected to reach USD 26.33 billion by 2030, growing at a CAGR of 14.8% from 2025 to 2030. The market growth is being driven by the increasing use of automotive wraps for vehicle protection, the expansion of the global automotive industry, and the rising application of automotive films in transit advertising, which allows companies to leverage vehicles as mobile promotional platforms.

Consumer demand for personalization has also emerged as a major growth factor. Automotive films—including window tints, vinyl wraps, and paint protection films—not only provide aesthetic customization but also offer functional benefits such as UV protection, privacy, and scratch resistance. This combination of style and practicality is attracting a wide range of vehicle owners seeking tailored solutions for their vehicles.

Additionally, the automotive industry is witnessing a transition toward New Energy Vehicles (NEVs), including electric vehicles (EVs) and hybrid models. This shift is creating demand for specialized films that cater to NEV-specific requirements, such as battery protection, thermal management, and improved aerodynamics. Manufacturers are increasingly focusing on enhancing film durability, ease of application, and adaptability to unique vehicle designs, ensuring protection against environmental factors like scratches, debris, and ultraviolet radiation.

Among these innovations, solar control films have gained particular prominence due to their ability to reduce the harmful effects of UV radiation, improve passenger comfort, and enhance overall vehicle efficiency. The combined emphasis on aesthetics, protection, and performance is driving the rapid adoption of automotive films, significantly contributing to the overall market growth.

Key Market Trends & Insights:

• The North America region dominated the global automotive film market, accounting for a revenue share of 47.92% in 2024. This strong market position is primarily driven by the widespread adoption of vehicle customization trends, where consumers increasingly use films and wraps to personalize the appearance of their vehicles while also adding functional benefits such as UV protection, scratch resistance, and improved privacy. The region’s well-established automotive industry, coupled with high consumer spending on vehicle aesthetics, has further strengthened its market leadership.

• In the U.S., the growth of the automotive film market is expected to be supported by the growing popularity of vehicle customization through films and wraps. Car owners are increasingly seeking personalized solutions that enhance both the style and protection of their vehicles, creating consistent demand for a variety of film products.

• By type, automotive window films registered a dominant market share of 67.41% in 2024. The dominance of this segment is due to the multifunctional benefits of window films, which include reducing heat and glare, improving privacy, and protecting interiors from UV damage. These practical advantages make window films a preferred choice among vehicle owners.

• By application, the exterior segment dominated the market, accounting for the largest revenue share in 2024. Exterior automotive films, such as paint protection films and vehicle wraps, provide critical protection against scratches, debris, and environmental elements while also enhancing the vehicle’s appearance. The increasing awareness of the importance of maintaining a vehicle’s aesthetic appeal and structural integrity has driven the strong adoption of exterior films, supporting overall market growth in the region.

Order a free sample PDF of the Automotive Film Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

• 2024 Market Size: USD 12.01 Billion

• 2030 Projected Market Size: USD 26.33 Billion

• CAGR (2025-2030): 14.8%

• North America: Largest market in 2024

Key Companies & Market Share Insights:

The global automotive film market is highly competitive, with numerous multinational companies operating at large production scales to meet growing global demand. Some of the major automotive film companies include 3M, Saint-Gobain, Eastman Chemical Company, Avery Dennison Corporation, and others. These organizations are placing increasing emphasis on research and development to create advanced products that offer superior paint protection, scratch resistance, and overall performance for automobiles.

3M, originally known as the Minnesota Mining and Manufacturing Company, is a global conglomerate with a diversified portfolio spanning multiple industries. Holding over 100,000 patents, 3M continually develops innovative solutions that impact everyday life, ranging from abrasives and adhesive tapes to medical products and filtration materials. The company also focuses on sustainability, striving for carbon neutrality, reduced water consumption, and improved water quality, reflecting its commitment to environmentally responsible practices.

Nexfil USA is a specialized manufacturer within the window film industry, providing a comprehensive range of films for automotive, architectural, security, and decorative applications. Nexfil ensures high standards of quality and performance, with products designed to meet diverse customer needs. Their solar-control films help reduce energy consumption by providing effective heat rejection and glare protection, while security films act as strong deterrents against theft, offering both functional and protective benefits. By delivering such innovative and reliable solutions, Nexfil plays a significant role in shaping the competitive dynamics of the automotive film market.

Key Players

• 3M

• Garware Hi-Tech Films Ltd

• Saint-Gobain S.A.

• Eastman Chemical Company

• Avery Dennison Corporation

• LINTEC Corporation

• Ergis S.A.

• TORAY INDUSTRIES, INC.

• Johnson Window Films, Inc.

• Hexis S.A.S

• XPEL

• NEXFIL Co., Ltd

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The automotive film market is set for strong growth, driven by rising demand for vehicle wraps, paint protection films, and window tints across both personal and commercial vehicles. This growth is fueled by increasing consumer interest in vehicle customization, aesthetic enhancement, and protective functionality (like UV protection, scratch resistance, and thermal comfort). Also contributing are broader trends such as the resurgence of the automotive industry, growth in electric and hybrid vehicles, and technological advances leading to more durable, easier-to-apply, and higher-quality films.