India Footwear Market Overview

The India footwear market size was valued at USD 18.77 Billion in 2024 and is projected to reach USD 46.02 Billion by 2033. The market is expected to grow at a CAGR of 10.1% during the forecast period from 2025 to 2033. Growth drivers include rising disposable incomes, growing awareness of fashion trends, expanding e-commerce platforms, and shifting consumer preferences towards comfort and style. The market also benefits from a young, dynamic population and increasing demand for athleisure and eco-friendly footwear options. 

India Footwear Market Study Assumption Years

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India Footwear Market Key Takeaways

• Current Market Size: USD 18.77 Billion (2024)
• CAGR: 10.1%
• Forecast Period: 2025-2033
• South India leads the market in 2024.
• Non-athletic footwear is the dominant product segment.
• Leather is the leading material in use.
• Women are the leading end-user segment in 2024.

India Footwear Market Growth Factors

Increasing urbanization in India is a major growth driver for the footwear market. More individuals are migrating towards urban cities seeking employment, which amplifies demand for various types of footwear. The rising disposable income of the urban middle class encourages consumers to embrace stylish and utility-based footwear. Urban consumers are also seeking diverse footwear options to suit formal, casual, sport, and fashion needs, resulting in higher demand for both high-end and branded products.

Another key growth factor is the rising health and fitness awareness among consumers. Growing consciousness regarding health and well-being leads consumers to prefer athletic and sport shoes that offer comfort, functionality, and endurance. Activities like running, yoga, and gym training have increased, resulting in higher investments in specialized sport shoes that complement active lifestyles. The trend also extends to casual users seeking comfort and support.

The expansion of e-commerce platforms and penetration of global footwear brands also propel market growth in India. Globalization has facilitated the presence of international brands producing products tailored to Indian consumers' preferences. The rise in online buying has reshaped consumer purchasing patterns, making footwear products more accessible. The Indian retail e-commerce business is projected to grow significantly, enhancing brand reach and consumer choices.

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India Footwear Market Trends

The footwear market in India is being shaped by multiple trends. Urbanization and industrialization are significantly fueling demand, with urban populations projected to reach 600 million by 2036, constituting 40% of the country's total. This demographic shift increases the need for formal, casual, sport, and fashion footwear as urban consumers gain better access to global styles. The expanding middle class in cities is motivated to buy quality footwear, boosting demand further.

The increasing presence of international footwear brands alongside online retail platforms is transforming the market landscape. The Indian retail e-commerce sector's rapid growth enables customers to browse numerous shoe brands conveniently, compare prices, and make purchases online, broadening the consumer base. The convenience, special offers, and variety offer considerable benefits over traditional retailing.

Health consciousness and rising consumer spending are driving demand for performance and athletic footwear categories. Indian consumers increasingly prefer footwear that offers comfort, support, and endurance, targeting health-conscious lifestyles. Demand for premium products is also growing due to higher disposable incomes and a larger middle-class population.

Sustainability and the 'Make in India' initiative are transforming the market. Environmental consciousness is pushing consumers towards eco-friendly footwear made from biodegradable materials such as cork, organic cotton, jute, and recycled rubber. Government programs like the Indian Footwear and Leather Development Programme (IFLDP), committing INR 1,700 Crore, support infrastructure development and incentives to boost domestic manufacturing and reduce import reliance.

The popularity of athleisure and performance footwear is rising sharply. Urban millennials and Gen Z consumers favor shoes that blend athletic performance with everyday comfort and style. The market is expanding with specialized products for running, walking, yoga, and training. The growth of e-commerce and influencer marketing further stimulates availability and demand, especially in Tier II and III cities.

India Footwear Market Segmentation

By Product

• Non-Athletic Footwear: Includes formal, fashion, and casual shoes like sandals, boots, flats, and dress shoes, favored for versatility and everyday use, seeing rapid growth due to urbanization and fashion trends.
• Athletic Footwear: Focuses on sport, running, walking, and training shoes designed for comfort, support, and performance, bolstered by rising health awareness.

By Material

• Rubber
• Leather: The leading material prized for longevity, comfort, and luxury appeal, widely used especially among working professionals and fashion-conscious consumers.
• Plastic
• Fabric
• Others

By Distribution Channel

• Footwear Specialists: Retailers offering a wide range of brands and personalized service.
• Online Sales: Rapidly growing channel enabling home browsing, price comparison, and delivery.
• Supermarkets and Hypermarkets: Provide affordable, convenient access to everyday footwear.
• Departmental Stores: Offer varied footwear with a tactile shopping experience.
• Clothing Stores: Selling footwear complementary to apparel for coordinated shopping.
• Others: Includes niche shops like discounters, pop-ups, and brand direct sales catering to specific consumer needs.

By Pricing

• Premium: High-quality, handcrafted, luxury products targeting elite buyers emphasizing craftsmanship and durability.
• Mass: Price-focused products for budget-conscious consumers offering daily comfort and practicality.

By End User

• Men
• Women: The leading segment in 2024, growing due to increased fashion awareness, purchasing power, and e-commerce convenience.
• Kids

Regional Insights

• North India
• West and Central India
• South India
• East India

South India is the dominant region with the largest market share in 2024, driven by urbanization, changing lifestyles, and a robust middle-class population. The region exhibits strong demand across casual, formal, and athletic footwear categories. The overall market is forecasted to grow at a CAGR of 10.1% from 2025 to 2033.

India Footwear Market Recent Developments & News

• July 2025: Metro Shoe inaugurated its flagship store at Spectrum@Metro in Noida, offering a comprehensive footwear range with personalized styling and exclusive launch promotions.
• June 2025: New-age women's footwear brand Pair-ie Tales entered the market with a product line featuring premium faux leather and sustainable fashion components.
• March 2025: Catwalk launched a standalone store at Lulu Mall in Lucknow, expanding its retail presence in northern India.
• March 2025: Red Chief opened ZUUP, a Giant Family Footwear Store with over 100 brands and 3,000 styles.
• November 2024: OrthoLite expanded its Ambur facility, tripling production and adding leather footbed manufacturing, along with a new sales office in Chennai.
• August 2024: US brand HEYDUDE entered India via a collaboration with Metro Brands Ltd, launching lightweight comfort footwear in select outlets.
• May 2024: Bata India planned 100–150 new stores annually, focusing on Tier 2 and 3 cities, product innovation, and digital transformation.
• March 2024: Yoho introduced hands-free SpringEase™ sneakers, expanded offline retail, and embraced AI-powered manufacturing.

India Footwear Market Competitor Landscape

The market is highly fragmented with a mix of multinational and domestic brands competing. Companies focus on innovation, design, sustainability, and omnichannel strategies to differentiate themselves. E-commerce expansion is intensifying competition by increasing brand accessibility and visibility.

Key companies include:

• Relaxo Footwears Limited
• Liberty
• Ajanta Shoes
• Khadim India Ltd.
• Campus Activewear Limited
• Nike, Inc.
• Bata India
• Paragon Polymer Product Private Limited
• adidas India Marketing Pvt. Ltd
• PUMA India Ltd

India Footwear Market Key Highlights of the Report

• Comprehensive quantitative analysis of market segments and trends from 2019-2033.
• Insight on market drivers, challenges, and future opportunities.
• Regional and country-level market mapping.
• Porter's Five Forces analysis.
• Detailed competitive landscape.
• 10% free customization and post-sale analyst support.

India Footwear Market Key Players

• Relaxo Footwears Limited
• Liberty
• Ajanta Shoes
• Khadim India Ltd.
• Campus Activewear Limited
• Nike, Inc.
• Bata India
• Paragon Polymer Product Private Limited
• adidas India Marketing Pvt. Ltd
• PUMA India Ltd

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